LUZ, Inc. - About Us

June 2010

Strategic business outlook: Health Outcomes Group and LUZ form partnership
Partnership provides synergies for supporting pharmaceutical clients that have unique needs

With changing regulatory requirements and an increased demand for quantitative measurement of patient reported outcomes (PROs), both companies see advantages in leveraging their core competencies to realize mutual opportunities.

"Patient reported outcomes have become a critical assessment tool for the potential success of pharmaceutical products," explains LUZ's President Sanford Wright. "Our partnership with Health Outcomes Group is a logical progression in our continuous pursuit of innovative and client-appropriate solutions."

The highly specialized expertise of Health Outcomes Group (H.O.G.) in quantitative measurement of PROs and LUZ's specialization in life science translations allow both companies to strengthen their positioning of related service offerings.

"Partnering with LUZ allows us to provide our unique capabilities to a broader client base while enabling LUZ to offer highly specialized expertise," comments H.O.G.'s President and founder David Himmelberger. "Furthermore, our companies have a very similar philosophy, which is reflected in our client focus and fundamental business approach."

As pharmaceutical companies are driven to provide better and more robust data for new product registrations, both partners see greater demand in the foreseeable future for quantitative measurement of PROs and related language services. "The needs of life science clients are becoming more refined," states LUZ's Director of Business Development Waldemar Frank, "and the increasing demand for highly-specialized solutions is just a natural evolution of market maturity that we want to respond to."

The partnership will help both partners to establish stronger footholds in growing areas for their distinctive services. Integrating core competencies will give pharmaceutical companies a more complete solution that meets their specialized needs.

About Health Outcomes Group

Health Outcomes Group has been providing assessments of patient reported outcomes and economic evaluations of health care interventions since 1987. As a pioneer in quantitative measurement of patient outcomes, we have defined unique solutions and innovative services to address the needs of diverse, global pharmaceutical companies.

Health Outcomes Group distinguishes itself as a quality-driven service provider with a keen understanding of regulatory requirements and cultural diversity. Our experience includes working in many therapeutic areas on every continent of the world and in more than 80 major languages.

We are a team of perfectionists who are constantly striving for excellence in all of our activities. We are not deterred by difficult problems.

For more information about our products and services, please contact info@healthoutcomesgroup.com.

About LUZ, Inc.

LUZ, Inc. was founded in 1994 on a straightforward business philosophy to provide high-quality translation services and responsive project management to corporate clients worldwide.

We are a women and minority-owned business (M/WBE) with a focus on life science translations. In 2009, LUZ was named to Hispanic Business magazine's prestigious list of the nation's top 500 Hispanic-owned businesses. "LUZ" means "light" in Spanish and represents our commitment to demystifying the translation and localization process.

We promote a healthy, inspiring work environment because we recognize the importance of a positive LUZ experience for clients and employees alike.

For more information about our products and services, please contact info@luz.com.